As artificial intelligence reshapes the business of law, firm leaders face growing pressure to innovate without losing sight of their purpose, people, or clients. The question isn’t whether to adopt AI—it’s how.
That’s why the American Arbitration Association® (AAA®), in partnership with the Practising Law Institute (PLI), has launched Building a Law Firm AI Strategy—a powerful new professional development course designed for law firm leaders ready to take action.
This self-paced, six-module program offers a step-by-step roadmap for responsible AI integration, drawing directly from the AAA’s own transformation journey. Participants will learn not only how to assess and deploy AI tools, but also how to create a future-ready culture of innovation—one that enhances human expertise and delivers meaningful value to clients.
In a moment when AI is poised to disrupt every aspect of law firm operations, this course offers something invaluable: clarity, structure, and strategic vision.
Register here
What the Course Covers
Across six, 30-minute modules, key learning topics include:
- Exclusive insights from AAA leadership on real-world use cases
- Nourishing a culture of innovation to drive firm-wide engagement
- Techniques for managing organizational resistance to change
- Identifying high-impact AI use cases aligned with client needs
- Actionable strategies for integrating generative AI into firm operations
- Structuring AI initiatives using tested methods like design sprints
Participants will also explore hands-on exercises like:
- Identifying potential barriers to AI integration at their firms and brainstorming solutions
- Mapping out a firm-specific AI communication strategy to raise awareness, engage team members, and sustain momentum for AI initiatives
- Leveraging AI as a thought partner to refine legal arguments, anticipate challenges, and enhance decision-making
- Creating an autonomous innovation unit to explore disruptive innovations
- Developing an action plan for advancing AI adoption within the firm, focusing on both immediate actions and long-term goals
Real Lessons, Real Results
This course is more than theory—it’s grounded in the AAA’s own experience of embracing AI, from creating a culture of "friendly competition” to steps taken to refine and scale AI implementation.
“At the AAA, our entire team is an R&D lab for AI innovation. We’re sharing our blueprint so you can apply proven strategies and successfully integrate AI into your law firm.”
—Bridget M. McCormack, President & CEO, AAA
Whether you lead a small firm or a global practice, you’ll walk away with a firm-specific action plan and the confidence to lead your team through the next phase of legal evolution.
Listen to this Article
Experience this article as a podcast episode with Google NotebookLM’s innovative Audio Overview feature. This tool transforms written content into dynamic audio discussions, where AI hosts summarize key insights, link related topics and create an engaging conversation.
Click here to listen to the AI-generated podcast summary of this article